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Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
A one-time password (OTP) is an automatically generated numeric or alphanumeric string of characters. It is used to authenticate and verify users before a transaction or a session in an app/website.